Choose the best color for your product design is a very difficult process but thanks to Chris Murray‘s article “Four Steps To “the Right” Color in Product Design” we know exactly what to do to reach the desired result.

Enjoy the reading! Do you have a different process? Let me know and we’ll talk about that.

With the help of Reiko Morrison, a West Coast color consultant, we developed a color selection methodology that applies user-first design thinking to color selection for product design. This method isn’t a formula and it doesn’t remove the designer’s skill, but we believe it guides us through color selection in a rational manner that staves off emotional, gut decisions.