I came across an interesting article on  “2017 Material and Technology Highlights” written by Anuja G.Bagul.
Below the short extract:

(…) “The automotive and construction industries are currently shifting toward green composites, as natural fibers are tougher than steel and also more cost-effective in terms of production.” (…) “Millennial buyers are actively pursuing the purchase of products that link to causes such as sustainability in plastics, and the reuse of waste materials.”(…)

The entire article here.